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Many of the companies are looking to technology and ERP, enterprise resource planning, solutions, particularly CRM, customer relationship management solutions, to stay competitive. On premise ERP and CRM solutions have been around for decades to help with the sales efficiencies, but surprisingly for many companies these solutions have not added value to the selling process itself nor have they increases sales effectiveness. The shortfalls from the current CRM solutions on the market stem from the fact that sales groups are demand higher functionality to keep up with the current technologies and service demands out in the market.
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