Project Management

Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales

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Executive Summary

A new set of business practices are slowly but steadily starting to creep into the way companies sell their wares to customers. This new trend in selling is called "Sales 2.0" mainly because many of the tools and methods that are fueling the Sales 2.0 trend have their roots in the Web 2.0 movement, primarily collaboration - how we work together and share information in ways we never could before. This paper discusses this new Sales 2.0 phenomenon and its impact on sales.

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