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Over the past decade, three major trends have profoundly transformed the way sales organizations engage with prospects throughout the buying cycle. During the last few months, Selling Power magazine has interviewed dozens of industry experts in an effort to create a universal definition of Sales 2.0. After extensive debates, the experts agreed on the following: "Sales 2.0 brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. Sales 2.0 rely on a repeatable, collaborative and customer-enabled process that runs through the sales and marketing organization, resulting in improved productivity, predictable ROI and superior performance."
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