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As a salesman trying to focus the time and effort on making sales, the author really don't want to be spending a ton of time on learning how to use a CRM or getting to technically involved in it either. The author needs a clean, workable interface that will allow him to capture, store and use customer information. Efficiency = More Money. The author has found that most Customer Relationship Management programs are not designed specifically for the business that he is in. Therefore, having a CRM that is adaptable enough to give the information necessary to make the program work for him is critical. So, customizable is a worthwhile feature to look for when it comes to a CRM.
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