Big Data

Salesforce Content Bridges Gap Between Marketing And Sales

Date Added: Jun 2009
Format: HTML

Salesforce Content provides a way to manage sales documents in a simple manner. It uses Web 2.0 techniques such as tagging and rating to help users find the best documents for the job. New features let sales and marketing people collect documents and build a mini Web site for customers. But what makes it truly powerful is the way it integrates with CRM tools. Tony White, an analyst at The Gilbane Group, said that Salesforce Content is not terribly complex, so it's easy to use and a good match for small businesses looking for a simple way to manage content.