SAP Customers Support Sales Effective Processes

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Executive Summary

In a number of recent Aberdeen research studies focused on sales effectiveness, the importance of providing both sales and corporate leaders with real-time customizable intelligence about their business has repeatedly proven to be a Best-in-Class attribute. Combining a number of contemporary technology tools with strong analytical capabilities helps these top performers achieve better business results; this Analyst Insight addresses the trends among SAP's customers in adopting these practices.

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