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Concern with Corporate Social Responsibility (CSR) is growing like a wildfire. In 2006, about 10 percent of assets under management in the United Stated - an estimated $2.3 trillion out of $24 trillion - were invested in companies measuring highly on some measure of CSR. In 2007, 64 percent of the Fortune Global 100 published a CSR report outlining their economic, environmental and social performance. This paper offers a fresh and practical way to grasp and strive for prosperity through prudently focused CSR opportunities.
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