Scholastic Telesales

Telemarketing is the marketing effort wherein the target audience is contacted, informed, and persuaded about the product over the telephone. The sales effected in this way are known as telesales. Flexibility and two-way communication channel are some of the options because of which organizations prefer telesales instead of the traditional sales process. The paper examines basic principles of telesales and discusses steps involved in telesales planning.

Provided by: Quality Education Data Topic: Date Added: Jul 2002 Format: HTML

Find By Topic