Scientific Advisory Boards As Social Resources Exploring Their Role, Use, And Impact In The Market Development Activities Of New Ventures

This paper in progress paper formulates a research agenda for exploring new ventures' scientific advisory boards as a valuable source of social capital. While the human capital of such boards and the value of their relationships within the broader scientific community have been investigated in a small number of recent publications, their potential influence in a firm's market sensing, market creation and market development has not been the subject of inquiry. The authors present a case vignette from a previous research study that serves as an illustration of the potential wealth of such a line of inquiry before formulating an agenda for future research endeavours in this area.

Provided by: University College Dublin Topic: Big Data Date Added: Aug 2010 Format: PDF

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