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Scorecarding Concepts: How to Drive Strategy and Manage Performance

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Executive Summary

Good business metrics scorecards help companies ensure their strategies are consistently and efficiently driving toward their most important objectives. This IBM Cognos white paper explains the common types of scorecards, the information they can present, some reasons they sometimes fail and the critical concepts for success. Scorecards are one of the key tools that can help executives manage strategy effectively and execute on objectives. Yet many scorecard projects fail or deliver less than desired results. Why? They are not set up efficiently or effectively. While there is no one-size-fits-all approach, organizations can benefit from following some basic guidelines for scorecard development. This paper provides some of these concepts to help users ensure their projects succeed.

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