Web Development

Search Engine Optimization (SEO) & Cascading Style Sheets (CSS)

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Executive Summary

Part of an effective SEO strategy is maintaining the right content-to-code ratio, using plenty of relevant content and filling the page with as much text and as many links as possible without spamming the search engine spiders. Each of these tasks can be accomplished with external style sheets. Like people, search engines read pages from top to bottom and will assume that content at the top of the page is more important than the content at the bottom. Cascading Style Sheets (CSS) is a presentation and accessibility-enhancement language that revolutionizes SEO marketing by styling a web page to feature keywords prominently, which will propel the page to the top of the result rankings.

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