Web Development

Search Engine Optimization Specialized Studies

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Executive Summary

The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing decisions. As consumers become more sophisticated in their searches, organizations are dedicating more resources to achieve high search engine rankings for their websites. This program is designed to teach students the process of Search Engine Optimization (SEO) which will significantly improve the ranking of a website resulting in increased awareness, revenues and profits.

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