Web Development

Search Engine Optimization VS Conversion Optimization

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Executive Summary

SEO is a booming trade that seems to be the marketing tool of choice for an ever increasing portion of the retail environment. Internet marketing is taking the world by storm and as our strategies change and evolve to suit the needs of our target markets, the very consumers we are trying to reach are cottoning on to our tactics. It is no wonder, therefore, that there is a very heated SEO vs. Conversion debate raging on forums and blogs throughout the web.

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