Web Development

Search Marketing In Uncertain Times

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Executive Summary

Most successful search engine optimization experts will testify to the constantly changing environment of paid search marketing. The rules of the game are always evolving with promotions, seasonal changes, bid prices, and placements. Amidst of this confusion looms the current economic crisis; adding to the unsettling mix are fears of budget cuts, keyword price fluctuations, and ever-changing campaign requirements. The big question is how an SEO company can weather the instability, push for maximum efficiency, and keep the ROI steady. Here are three guidelines that may assist online marketing managers in this seemingly impossible challenge.

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