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Search Marketing, Twitter-Style!

By now, plenty of businesses get the concept of search marketing: ensuring that customers can find you when they do searches on major search engines like Google or Bing. But you can do search marketing on Twitter, too. You just have to think differently about your approach. Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, even if that cry for assistance is hidden within a complaint.

Provided by: American Express Topic: Social Enterprise Date Added: Aug 2010 Format: HTML

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