Search On: Search Engine Marketing Becomes A Strategic Weapon In The Quest For Leads And Sales
In today's fragmented media world, search is emerging as a powerful integration tool, as well as a robust marketing channel. Recognizing this potential, leading brands are studying how search engine marketing (SEM) can be used to propel social, mobile, TV and other multi-channel campaigns. A recent report from performance marketing company Efficient Frontier showed the SEM industry posted solid growth in 2009 as marketers took a more aggressive position with their search campaign spend. While certain sectors, such as travel, continue to lag, the report projected overall growth will exceed 15 percent for 2010.