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T key value-creation challenge for companies in today's economy is sustainability, by which the authors mean developing an approach to shareholder value that allows a company to deliver above-average returns consistently, over relatively long periods of time. Many of the senior executives they talk to are hungry for an approach to value creation that looks beyond the horizon of today's volatile markets or next quarter's earnings. And our recent interviews with institutional investors suggest that they are increasingly on the lookout for those companies with a long-term track record of value creation and a credible plan for delivering value not just this year or even the next but for many years to come.
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