Tech Industry

Securing Online Advertising: Rustlers And Sheriffs In The New Wild West

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Executive Summary

Advertising is the bedrock of websites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps are equally widespread: from "Malvertisement" banner ads pushing rogue anti-spyware software, to click fraud, to spyware and adware, the security lapses of online advertising are striking. Still, buying the advertisement traffic presented major challenges. Few websites sold ads directly to advertisers; instead, most sites sold their ad space through ad networks. But once an ad network realized what was going on, it would be furious.

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