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Selective Behavior in Online Social Networks

According to the classical communication theories, known as Gatekeeping and Selective Exposure, individuals tend to have selective behavior when they disseminate and receive information based on their psychological preferences. Selective behavior related to these two theories have been broadly studied separately. While, thanks to the advent of Online Social Networks (OSNs), larger-scale feedback and user information can be collected. In this paper, based on these data, the authors analyze the correlation among users' properties (such as age, gender, and cultural background) and analyze their selective behavior by tagging users as disseminators and/or audiences in YouTube, Flickr, and Twitter.

Provided by: Northwestern University Topic: Networking Date Added: Aug 2012 Format: PDF

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