Selling Culture: Implementation of e-Commerce and WAP-Based Prototypes

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Executive Summary

Museum stores represent integral parts of the museums that have also a lot to benefit from a successful presence on the web arena. In addition to traditional web sites, carefully designed electronic commerce (e-commerce) sites may increase the potential of museum stores offering possibilities for on-line shopping and other commercial functions. In parallel, the recent convergence of the traditionally separate technologies of the Internet and mobile telephony has brought the concept of 'Wireless Internet' into the spotlight. Within this context, 'Mobile commerce' (M-commerce) is a relatively new trend that represents a natural extension of ecommerce into the wireless world.

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