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SEO is more important than ever because if your website isn't optimized, Google won't rank you very highly, and your customers won't find you. The fact is, the search engines have done a good job of evaluating websites for content-rich information and the sites with the most relevant content rank highest. Google looks for websites that have lots of fresh content that are updated regularly, and have high keyword density for the search terms used. Inbound links have become an important ranking factor and the new social media sites that have discussion boards and high activity levels rank the highest for inbound links.
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