Business Intelligence

SEO & PPC Internet Marketing: Differences, Similarities & The Role Of Research

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Executive Summary

Internet marketing for new business owners and marketing leaders alike still represents a new medium. There are many basic questions on how search engine marketing "Works". This paper discusses what Pay-Per-Click (PPC), search engine optimization (SEO), and keyword discovery research is. They answer some questions asked by real business owners at a recent workshop held at the Mississauga Business Enterprise Centre (MBEC) titled, "Internet Marketing: Growing Your Business". Focusing on one crucial piece - relevance - will ensure online search marketing effectiveness (and effectiveness can be quite handsomely rewarded by the Google Gods).

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