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With millions of internet searches performed daily, it's no wonder that more marketers are vehement about propelling their websites to the top of search results. Search Engine Optimization (SEO) is the practice of optimizing a website such that it achieves higher rankings in the Search Engine Results Page (SERP), ensuring that the website is clearly visible to searchers. With SEO, one is placing the product and service right in front of people who are already looking for exactly what one provides. Search marketing is the fastest growing marketing medium today, establishing itself as the secret weapon of many forward-thinking marketing executives. Proven to be powerful and effective, SEO provides the lowest cost source for new clients and the highest return on investment for most companies.
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