SEO Using Link Exchange Partner Sites
Link Exchange (also called Link Trade or Link Swap) is the practice of exchanging links with other websites. The simplest way to do this is to email another website owner and ask if they'd like to do a link exchange. If the answer is yes, then you place their link on your site, usually on a links page, and the other site's owner will place a link back to you. A key factor determining a website's ranking in search engine results is link popularity. Search engine optimization experts will agree that finding link-exchange partners will improve your website's popularity rating, thus improving your search engine rankings.