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If you've overheard people debating about SEO vs SEM, you can safely come to a very logical conclusion. These people don't really know what SEO or SEM is. They're by no means alone. Many people are clearing in the dark about the differences between the two terms. The fact is that SEO and SEM have a lot more in common than most people realize. To make the most out of website optimization, you need to use both these of these aspects, not just one.
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