Business Intelligence

Series Finale

Free registration required

Executive Summary

The theme of the March 25-26 event was The Architecture for Global Brands: Leveraging Corporate Capability, Customer Insight and Competitive Strength. The conference - co-chaired by Peter Tan '83, executive vice president and president, Asia Pacific division, Burger King Corporation, and Angela Y. Lee, the Mechthild Esser Nemmers Professor of Marketing - featured an array of speakers, including Steve DeKrey '84, senior associate dean of the Hong Kong University of Science and Technology School of Business; Weiying Zhang, dean of the Guanghua School of Management at Peking University; and Jack Ma, chairman & CEO of Alibaba Group.

  • Format: HTML
  • Size: 0 KB