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The communications, high-tech, and media industries are facing a period of unprecedented change as the traditional lines separating their marketplaces blur and disappear in an age of convergence. As the IP ecosystem converges in the service space, new competition is emerging from companies with strong brands and a loyal customer base. The resulting hyper-competition places enormous pressure on companies to set a path toward high performance based on a transformed ability to innovate and to roll out profitable services as quickly as possible to capture market share and fuel growth.
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