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Service Exchange @ Cloud is a platform, where the Service Publishers and Services Subscribers can do business online for mutual benefits. It is not new from the business idea perspective; there are several players: Seekda!, webservicesX, Zuaro. The current trends around cloud computing and SaaS has significant impact on the traditional offerings in this area. The concept of Service Exchange @ Cloud can be extended as an enabler for enabler for Enterprise SOA implementation in "Private cloud" scenario.
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