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Publishers today face a changing online landscape, one in which users are taking control of how and where they view content. Rather than going directly to the destination sites of specific publications, users discover content through blogs and other non-traditional sources. These new publishers often repurpose and sometimes completely republish content without attribution. With these new realities come new opportunities. Forward-thinking publishers are already embracing the trend, freeing up their content to be distributed off of their destination sites. This strategy allows increasing offsite ad revenue, drive more traffic to the site, and find new opportunities for licensing and syndication. This whitepaper looks at the ongoing changes and suggests ways to survive and thrive in this evolving content landscape.
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