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You'd never dream of setting out on a trip without a specific destination in mind, yet many of us start businesses without a clear idea of where we're headed, or what we want our company to look like in the future. If you want your business to succeed, it's important to define exactly what success will look like for you and for your company. The road map for your journey - the picture of your ultimate destination - will be set forth in your vision statement. Vision and mission statements are closely related and have similarities. Essentially, your mission statement is the "What" your business is all about; the vision statement is the "Where" your company is headed.
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