Setting The Brand To Music

From the executive summary: ?As music is increasingly digitized and democratized, the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players. A growing number of brands that started out with no connection to music are rushing in, using tunefulness to build their brands in a still-proliferating variety of ways. Traditional music retailers are going down the drain. And the game has changed markedly even for record labels and their acts.? The paper examines this issue.

Provided by: Interbrand Topic: Software Date Added: Jun 2004 Format: HTML

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