Setting The Product And Branding Strategy

A product is anything that can be offered to a market for consumption and that might satisfy a want or need. A product becomes a brand when certain unique attributes and values become synonymous with the product. The product mix consists of certain aspects and dimensions of the product. The same should be incorporated while designing the brand strategy for the particular product. The paper examines issues involved in the product and the branding strategy.

Provided by: University of Wisconsin-Stevens Point Topic: Date Added: Jan 2003 Format: PDF

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