Date Added: Jan 2011
A successfully targeted search engine optimization campaign can channel large volumes of traffic to the website as it elevates the business to the top of the web rankings. This may not happen quickly, though. By contrast, a pay per click (PPC) advertising campaign can produce almost instantaneous exposure. A PPC advertising management service will set up and maintain an effective, reasonably priced campaign and provide the company with measurable benefits and ROI (return on investment).