Seven Email Marketing Design Tips for Outlook 2007

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Executive Summary

The fundamental changes to Outlook 2007 have email marketers concerned - and rightly so. Instead of using Internet Explorer to render HTML emails as in previous versions of Outlook, Outlook 2007 uses Microsoft Word to render. This change creates what Microsoft calls, "A single editing and rendering engine" for email. This single, Microsoft Word-based engine does not support a number of commonly-used HTML properties.

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