Tech Industry

Seven Keys for Successful Domain Portfolio Management

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Executive Summary

The world of domains continues to change at an alarming pace. In the last several years, there has been a proliferation of new ccTLD IDNs (Internationalized domain names), many new second-level, and third-level ccTLD offerings, nine new sTLDs, significant changes to ICANN's Transfer and Whois Policies, and finally, ICANN's proposal to allow an unlimited number of new gTLDs, including IDN TLDs. For companies with a global presence, managing an international domain name portfolio has become an increasingly complex challenge. With more than 249 ever-changing ccTLDs, domain administrators are forced to make important daily decisions about where, when and how to register domain names.

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