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Seven Rules Of Crisis Communications

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Executive Summary

A communications expert who offers after-the-fact advice to Goldman Sach's Lloyd Blankfein, Toyota's Akio Toyoda, BP's Tony Hayward and CEOs of the financial services industry, reminds CEOs that no one is immune. Every company should have a prepared plan in place before a crisis hits. Toyota's immediate public relations troubles have eased in the sense that the company is no longer in the news every day with stories about malfunctioning accelerators. But the long-term problem remains: How does the company overcome lingering suspicions that its products are not as safe as they used to be?

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