SharePoint 2010: Using Digital Capabilities to Promote Your Brand

The digital marketing choices one makes today can give the organization a strong, flexible foundation to create powerful consumer experiences long term. In this podcast, marketing industry experts from Avanade discuss why companies are investing in the new Microsoft FAST Search Server 2010 for SharePoint digital marketing platform for Microsoft SharePoint Server 2010. This podcast will discover the advantages of this new platform, including enhanced web content management capabilities, interactive brand management and digital campaigns that personalize the user experience, expanded use of digital media (blogs, Really Simple Syndication [RSS] feeds, e-newsletters, forums, etc.), and improved search engine optimization rankings, globalization, and internationalization.

Provided by: Microsoft Topic: Software Date Added: Nov 2010 Format: Podcast

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