Business Intelligence

Sharpening Your Marketing Axe

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Executive Summary

It is no wonder that marketing can make or break a business. What often puzzles is how many businesses don't do it on a daily basis or they don't try new approaches and take risks with their marketing to move a product or brand forward into the masses. You can have the best idea or product on the planet, but without continual and savvy marketing, no one will ever know about it. On the flip side, you could have the dumbest idea in the world and if marketed well, you could reach millions - and make millions.

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