Emerging Tech

Shedding The New Venture Mystique

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Executive Summary

With big companies shedding jobs in this recession, some former employees and unattached executives are exploring entrepreneurship. Those venturing there for the first time will find entrepreneurs play by a different set of rules, says adjunct lecturer of entrepreneurial studies at Ross. Price, a serial technology entrepreneur who is chairman and co-founder of Cielo MedSolutions LLC, wrote "The Venture Value Chain: A Conceptual Framework for Building Successful New Businesses." The note is accessible via GlobaLens, an online library of notes and case studies authored by Ross faculty. Even if executives prefer to stay at an established firm, says Price, they would be wise to exercise the agility that defines their entrepreneurial peers.

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