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The author says his group's market research showed that people in Lima wanted the mall to feel Peruvian rather than American. They wanted a place where they could attend concerts, play soccer and gather as families. Mega Plaza delivered all of this. He says singers and other artists perform free shows in the main plaza, and as many as 40,000 people visit the mall at the same time. Market research also showed that people wanted a place where they could buy groceries. Shopping malls in the United States don't usually include supermarkets, but the idea made sense in Peru, where families spend about 40 percent of their money on food.
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