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So you've published an ebook or an online white paper that's all that: compelling, well-written, informative, nicely laid out and generally appealing. You've packaged it for download from a sweet-looking landing page, because the next step is to deliver it to your audience. But what's the best approach to get it into their hot little hands? There are two schools of thought when it comes to delivery. The traditional approach holds that, in exchange for the download, marketers collect names and pertinent contact information via some sort of registration roadblock. The second approach is it's better to "Lose control" of your marketing and allow your ideas to spread virally, rather than hiding them behind a registration page.
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