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Adaptation to incessant change is also essential in today's business world, where key variables are volatile and difficult to forecast. Escalating levels of digitalization, connectivity, and processing power are making the rapid interpretation of external signals increasingly possible - even as the avalanche of data has made it much more challenging. Smart competitors are already raising the competitive bar in many industries and pursuing signal advantage - the ability to rapidly capture, interpret, and act upon signals gleaned from rich and dynamic data.
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