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There is a considerable body of work on sequence mining of Web Log Data. The authors are using One Pass Frequent Episode Discovery (or FED) algorithm, takes a different approach than the traditional apriori class of pattern detection algorithms. In this approach significant intervals for each Website are computed first (independently) and these interval used for detecting frequent patterns/Episode and then the Analysis is performed on Significant Intervals and frequent patterns That can be used to forecast the user's behavior using previous trends and this can be also used for advertising purpose.
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