Simply Successful CRM: Simple Guide Series

Optimizing your marketing efforts with targeted offers and messages has long been one of the foundations of marketing best practices. With the overwhelming amount of information, emails and advertising reaching audiences today, only the most relevant, hard-hitting and compelling messages will resonate with your customers and prospects, prompting them to respond. To ensure successful target marketing that will reach the intended audience, follow these fundamental steps for targeting your campaigns. Group your customers and prospects by common characteristics and demographics.

Provided by: Maximizer Software Topic: Big Data Date Added: Sep 2010 Format: PDF

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