Simply Successful CRM: Simple Guide Series
Optimizing your marketing efforts with targeted offers and messages has long been one of the foundations of marketing best practices. With the overwhelming amount of information, emails and advertising reaching audiences today, only the most relevant, hard-hitting and compelling messages will resonate with your customers and prospects, prompting them to respond. To ensure successful target marketing that will reach the intended audience, follow these fundamental steps for targeting your campaigns. Group your customers and prospects by common characteristics and demographics.