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The consumer revolution of online engagement and expectations is causing companies to place more focus on their websites as crucially important sources for lead generation and as a means to retain existing relationships. In this economy where companies are looking at ways to cut costs and gain maximum benefits; by adopting an easy-to-use and cost effective Web Content Management (WCM) application, a firm is positioning itself to transform the effectiveness of its online marketing by enabling marketing teams to use maintain Web-based content on their own, understand visitor behavior to make informed website content decisions without ongoing support from an IT group.
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