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Multichannel retailers are facing challenges in adopting e-commerce standards and so are struggling to stay in touch with the changing behavior of consumers. However, there are opportunities for retailers to drive significant competitive advantage by strengthening their processes. This paper provides insights on six core processes that can be implemented to drive enhanced consumer experience. The paper also outlines how service providers can partner with retailers to implement and manage their multichannel retailing, and the value additions they bring.
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