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More and more companies are developing online social tools and activities as a way to better connect with their customers, find new customers, and even provide a platform for connection between customers. These tools allow users to share technical explanations that help other customers, for example, solve computer problems, submit travel photos as part of a contest, or learn more about the brand and the other brand customers. Nearly every company launching these tools today is doing so with some sort of content moderation process that ensures that only content that meets certain standards is posted.
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