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One website's content is obviously critical to its success; good content entices people to one site by encouraging social sharing and improving one natural search rankings (the importance of which has been reinforced through recent Google updates such as Panda, which seeks to add search weighting to higher quality content). Good, useful content will also encourage users to return again. More often than not however, users arriving at one site for the first time won't read one content in detail; in the age of information overload and limited time, if one site does not quickly look like it can help them, the chances are they will abandon it and look elsewhere.
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