SMBs

Sizing Up The Nightlife: A Study Of Status Distinction

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Executive Summary

Sociologist Lauren Rivera knows what it takes to get behind the velvet rope. She recommends, "Know someone. Or know someone who knows someone. If you're a guy, bring attractive women - ideally younger women in designer clothes. Don't go with other dudes. And doormen are well versed in trendiness, so wear Coach, Prada, Gucci - but don't show up in a nice suit with DSW shoes." No, Rivera doesn't write an advice column for the rich and the restless. But the Kellogg School of Management professor did go undercover to expose how people evaluate status in a glimpse. Specifically, she wanted to know how the meaty doormen positioned outside exclusive clubs - bouncers in nightlife language - determine who enters.

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