Skunkworks - For Search Engine Marketing and Optimisation

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Executive Summary

This paper aims to provide users with advice on the development of an effective SEM process. Don't be afraid to fail. SEM skunkworks needs a little bravery for best results. Remember the reasons one has chosen to search. One has a licence to experiment precisely because search is relatively inexpensive, there's a potential for budget busting ROI and it's not a hard copy.

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